NIKE AU CENTRE POMPIDOU:
ART OF VICTORY
Transforming the Centre Pompidou for the 2024 Olympic Games with a weeks long takeover viewed by millions in person and on global broadcast networks. A celebration of sport and culture steeped in a shared history of innovation — the building that first inspired visible Air is Nike’s home for games decades later.
The façade becomes a canvas for artful expression and the largest LED screen in Paris, while an immersive exhibition on view for the duration of the games — The Art of Victory — goes deeper to tell the story of the past, present and future of Nike’s Air innovation.
-
Design Director. Leading creative across a team of internal and external designers, copy writers, and production partners from concept, development, through on the ground event execution.
-
Bryon Panaia, Shannon Ross-Williams, Kelly Letourneau, Caue Oliveira, Renee Ramraj, Steven Berkas, Sohee Woo, Gabby Cool, Daniel Amoakoh
Production: Leticia Barajas, Kenna Borgmeier, Stevenson Gedeon, Marie Foley, Sarah Arthur, Annie Tonsiengsom -
Scenic Production: Satis & Fy
Design: Random Studio
Immersive Visuals: New Format, I Love Dust, Builders Club
Identity: Porto Rocha -
Tom D Morgan