NIKE HONGDAE
Pilot store for Nike’s lifestyle concept in Seoul. Designed as a space for self expression blending content studios with AR experiences, and a sense the space is a flexible set — yours to play in.
Complete with a one of a kind members only SNKRS floor hosting cleaning services, gallery lounge, coffee bar, and workshops.
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Design Director. Leading a team of designers focused on storytelling, fixture design, and overall concept development.
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Andy Thaemert, Heather Dale, Tim Rupp, Laurence Jaccottet, Michelle Oliver, Andre Brown
Production: Erin Payne-Green -
3D Visualization: Your Studio
AR: Hovercraft
Storytelling Fabrication: Shop Cat