NIKE GENERATIVE
VISUAL CENTER

A system for generative content in digitally powered retail — creating scalable dynamic motion content across the globe through advanced creative tech, automation, and data integration.

A project spanning 4 years of creative and technical development allowing stores to adapt and update brand content seamlessly into any architectural or fixture format.

  • Design Director. Led external agency through creative strategy, concept development and execution. Managed internal stakeholders and cross functional workstreams.

  • Andy Thaemert, Heather Dale, Jenna Meaney, Martin Linde, Ben Novak, Elizabeth Jackson-Rietz

  • Visual Center: Accept & Proceed
    Creative Tech: Field.io, Enjoy the Weather