NIKE RUNNING
BRS VAN

Nike started out selling running shoes out of the back of a VW van. To reset an approach for activating Nike Running in LA we merged LA car culture, the heritage of our brand, and useful tools for runners.

A 1968 Bus rebuilt by legendary shop West Coast Customs, EV converted, and stocked up to meet runners where they are on the road like a swiss army knife.

  • Design Director. Led experiential creative guiding production partners and agencies from concept, development, through to on the ground event execution.

  • Remco Vloon, Lauren Gallo, Maya Henderson, Keith Liban
    Production: Jake Wanamaker, Francine Nazario, Michael Bormann, Saxon Trobaugh

  • Van Design: Something Special Studios
    Van Fabrication: West Coast Customs
    Event Production: The Bench

  • DP: Don Barro
    Photography: Ja Tecsom, Kyle Miyamoto, Augusto Caezar Astronomo Barro